Category: Site Statistics

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.[1]

Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views, etc to gauge the traffic and popularity trends which helps doing the market research.

For detail: en.wikipedia.org/wiki/Web_statistics



類別: 網站統計

網站分析 (Web Analytics) 是種網站訪客行為的研究。於商務應用背景來說，網站分析特別指的是來自某網站蒐集來的資料之使用，以決定網站佈局是否符合商業目標；例如，哪個登陸頁面比較容易刺激顧客購買慾。

這些蒐集來的資料幾乎總是包括網站流量報告，也可能包括電子郵件回應率、直接郵件活動資料、銷售與客戶資料、使用者效能資料如點擊熱點地圖、或者其他自訂需求資訊。這些資料通常與關鍵績效指標比較以得效能資訊，並且可用來改善網站或者行銷活動裡觀眾的反映情況。

zh.wikipedia.org/zh/%E7%B6%B2%E7 ... 6%E6%9E%90

網絡分析報告例子，請參閱英文版本